Look dev: Yambo & Idan Zakai
Animation & Rendering: Ilan Cohen
Design & Compositing: Shimi Cohen
YES - the Israeli satellite television provider; approached Promotheus to help in establishing a prominent brand identity for its new documentary television channel, yes Doco. The main challenge was to find a way to compete with the competition's similar, well-known brand. We created a bunch of thoughtfully designed branding materials and carried out numerous audience-oriented marketing activities that all together helped promote the channel in a very short period of time. The solution focused on the creation of a specific brand identity and visual language that viewers can relate to and enjoy watching.